Blog – Handred – Page 2

In that house in Botafogo, where the Sergio Rodrigues Institute is now headquartered, I accompanied the man himself, choosing the drawings/cartoons that would decorate the space where his furniture was exhibited. Traits that blend inspiration and technique, the air the artist breathed and the tools he used from boy to architect, the Brazilian cultural references and the artisanal and mathematical formulas of making something then depreciated into something valuable. Read More

It was the afternoon of August 15 th, 2014, in an informal and affectionate conversation circle with Sergio Rodrigues, when this meeting took place, which, nine years later, is being shared here for the first time. Read More

Sergio’s drawings reveal the thoughts behind the furniture, his vision of the future embedded in them – a conception of tropical living, pleased with life, comfortable, free, Brazilian. There is no doubt that he wasn’t copying anything or anyone. Informal, good-humored, vibrant with life, his works bring forth the human being not only for scale reference, but they make it clear that wellbeing and friendly coexistence among people were the designer’s ultimate objective. Read More

"I´ve always loved spacious, comfortable pieces where the body can dance, breathe, and sprawl out. Later, I discovered that Sergio Rodrigues spoke the same language when creating a chair." See More

The countless characters that Sergio Drew, as well as his self-caricatures throughout his 60 years of creation, express humanity with gestures, movements, paraphernalia and clothing. We can say that Sergio had some fascination with fashion, in his very unique Sergio Rodrigues way of being. See More

Despite their simplified construction, the pieces in the Cuiabá line retain the characteristics of this great master: aesthetics, comfort, innovation and finish.
These very qualities apply masterfully to Handred’s clothing. See More

This partnership celebrated in the Handred Sergio Rodrigues Collection is not just about clothing, but about identification, legacy, and craftsmanship. There's an intoxicating scent of nostalgia in the air, movements that capture the eye, and prints that bring smiles. Modernism stripped of the past and dressed in freedom, in its broadest sense. READ MORE

Watch our mini documentary about the Handred Sergio Rodrigues collection. READ MORE

“The Capitonê print from our 2024 summer preview began to be created with strokes of paint on a canvas based on a commission. We had a pleasant chat with Kika regarding her intention to transform images and what techniques she uses. READ MORE”

"I'm fascinated by this moment when Brazil looks at Brazil, in modernism. In this neighborhood, specifically in Higienópolis, one could spend a lifetime drawing." READ MORE

The lights go out, sounds of kissing and popcorn being shared can be heard… What if some iconic couples in the world of the arts shared a cinematic experience in the same room? READ MORE

Given the mutual interest in collaboration between both ateliers, the Entre-Ondas collection is born, where signs of the artist and the designer’s repertoires mix in a production in which there is a careful treatment of the patterns and embroideries that find new spatial and tailoring configurations. READ MORE